What would you pay for a teeth whitening toothpaste? €15 max? Would you believe the most expensive teeth whitening toothpaste on the market is £103. What makes this teeth whitening toothpaste stand out over and above the rest and is it really worth it? We delve a little deeper into the ingredients and take a look at the differences.

Cocoa Teeth Whitening Toothpaste £103 – This toothpaste promises to rejuvenate gums and regenerate enamel. The company producing this toothpaste states that a substance found in cocoa beans can replace fluoride. When swallowed it does leave a taste of cocoa which is not nice – however they do state the formula does not have any adverse affects when swallowed. Being a fluoride free toothpaste this actually means there is probably no decay preventing substances in the toothpaste, which is really the basis of every toothpaste and then you add the whitening substances for extra benefit. By the looks of things the price is in the packaging. Totally unjustified price tag and scientifically unproved.

Dr Oliver Teeth Whitening Toothpaste £12 – Most teeth whitening toothpastes have abrasive substances to whitening teeth. This teeth whitening toothpaste claims to have hydrogen peroxide that whitens the teeth gently as you brush. EU law now dictates that anything sold over the counter with more than 0.1% hydrogen peroxide is illegal, therefore if this teeth whitening toothpaste is legal and the hydrogen peroxide is under 0.1% then this level of peroxide will have absolutely no effect on your teeth.You would probably need at least 30 times more peroxide before any whitening benefits will occur.

Regenerate £40 – This toothpaste is actually scientifically proven over 10 years of research. The toothpaste works by layering a coat of minerals over your enamel that is unnoticeable on your teeth. This protects your teeth and from the normal erosion process. The premium price tag is nearly justified.

Beyond Teeth Whitening Toothpaste €10 – We offer this product at White Smile Clinic. For 8 years this has been available at White Smile Clinic. The price is reasonable for what we believe it does achieve. Combined with laser teeth whitening or home teeth whitening kits this toothpaste helps to maintain the shade very well when used once a day. It uses abrasive substances to help remove staining on the teeth.

From our research there are many unjustified toothpastes on the market. Really most of the toothpastes do not do what they say on the tin and most of them are actually the same with the same ingredients. For teeth whitening purposes we would suggest abrasive ingredients, but only to used after laser teeth whitening treatments, The laser teeth whitening treatment will whiten the teeth extrinsically and intrinsically while the toothpaste will remove any staining that gathers on a daily basis through its abrasive qualities but will not whiten actually whiten the teeth – just maintain the teeth.